So many times I see comments on Facebook about bloggers not having enough traffic/readers/subscribers, etc. Then I look at their blog and/or Facebook profile and immediately understand why. No one is going to read your blog if they don’t know it exists, people.
I put this infographic together (be kind, it’s my first) to try to get the message across that if you WANT more readers, you HAVE to promote your blog. There’s simply no way around it. There is no “if you build it, they will come” on the internet. You have to make sure that your target audience is finding your content.
So … how do you do it?
First and foremost, you need to make sure that if you have a presence on a social media outlet (Facebook, Google+, Twitter, etc.), your profile on each platform includes a link to every other platform (if possible). For example, I can’t count the number of times I’ve checked someone’s Facebook profile (the “about” section) to see which blog they write … only to find that there isn’t even a mention of the fact that they HAVE a blog, much less a link to it. A close second is the number of times I’ve visited someone’s blog to see if they have a Twitter identity and realize that they have ZERO links to any social media on their blog – no follow buttons and (more importantly) no share buttons.
Did you know that you can include a link to your Twitter identity on your Facebook profile? There is actually an entire list of (mostly obscure) chatting and messaging sites on there (AIM, YahooMessenger, etc.). Run through the list … if you have an account, add it!
I know … “but I don’t have time to do all that social media stuff.” Well, if you don’t do it, who will? You cannot expect other people to do your work for you. You have to knock over the first domino. Do you have your blog set up to automatically publish your new posts on Facebook, Google+, Twitter, etc.? No? Are you doing it all one by one? It’s time to work smarter, not harder. Automate those posts and leave yourself more time to interact with your readers. Both WordPress and Blogger have the option to post directly to all three platforms, and then some. You can also use a third-party service like Buffer that schedules your posts, shares, tweets, and all sorts of other things according to when you tell it you want to post every day. If you want to take it a step further, you can utilize a service like IFTTT (If This, Then That) in conjunction with everything else and automate the crap out of pretty much anything.
Incidentally, you should also be aware of, and open to, the idea of your readers sharing your content on platforms that are strictly for sharing … StumbleUpon, Reddit, etc. – even if you have no presence there. If you have the ability to include these share buttons on your blog posts, do it.
This is probably the most important part of it all … Engage. Once your readers are following you and sharing your content, make sure you THANK them! If they shared one of your blog posts on Twitter, a quick “Thanks for the mention” only takes a minute. If they comment on your blog, reply back to them. They’ve shared your post on Facebook? It doesn’t take long to click “like” or comment a quick “thanks” back to them. If your readers feel like they’re being ignored, they’ll stop sharing.
Social media is totally a thing now, so it’s time to embrace it … become one with it … and put it to work for you. I believe that once you start seeing the results, you’ll wonder why you didn’t do it sooner!
Do we share ancestors? Email me: lostancestors AT gmail DOT com
Copyright 2016 - Jenny-ology.com
Disclosure: Some posts may contain affiliate links, which means I may be compensated if you purchase a product using one of those links. There is no additional cost to you. Occasionally I receive free products to review, which will be indicated in my review posts. All opinions are my own, regardless of compensation. See my full disclosures at the link above.